KOTA TUA, KOTA KITA.
Kota Tua is not just about Kafe Batavia and Fatahillah Square. In this hidden gem in Jakarta, containing hundreds of years of history, 90% of buildings in Kota Tua are owned by corporate sector; most are rundown and empty. We need to start showing that we care about the past--and the future--of our country.
What do we do?
The Kota Tua Project is a dual-functioning association run by students, which aims to work together with the Kota Tua governing body of the federal government in implementing effective urban strategies while also promoting and carrying out government-initiated campaigns especially targeted to the youth of Jakarta. The founder of the project itself, Hugo Leo from SPH Lippo Village, created a 3D master plan of Kota Tua last year, and envisioned what Kota Tua should look in the near future.
By the end of January, 2017, the project aims to establish full communication with the government, and by the start of March, it aims to have accomplished it’s first project in Kota Tua. Around the time of the GINDO Conference during the start of April, the project aims to create the first whole-GIN initiative. By involving students and the youth of Jakarta in the process of rebuilding Kota Tua, we seriously believe that our own Kota Tua can receive UNESCO status before 2020.
Why it matters
As of 2015, there are 28.5 million Indonesians living below the poverty line; 11% of the population. According to the World Bank, 80% of Indonesians were left behind by the economic boom of the previous decade. Numerous studies have concluded that tourism can be a major contributor to a country’s export sector, especially heritage tourism, where visitors often stay longer and spend more.
Moreover, sustainable tourism is a pro-poor industry; millions of locals in Vietnam, Malaysia and the Philippines have been alleviated from poverty through tourism. Development in Kota Tua must be in line with the wants and needs of tourists, yet, it must also be sustainable. Iconic buildings such as Toko Merah should not be left closed to visitors; pedestrians and walkways should be prioritized over parking lots; local food courts should be accessible to the mass public; a whole street should be dedicated to local souveniers and a night market; and certainly, Fatahillah Square shouldn’t be the only attraction in Kota Tua.
Local firms should be protected, while more stringent legislature on the environment should be enacted to ensure that the growth of tourism is sustainable and available for locals to enjoy.
How can you get involved?
We would love to have you participate in the Kota Tua Project. Throughout the year, we will be holding events in Kota Tua, such as re-painting Kota Tua’s buildings, and other excursions. We will also be organizing online campaigns, petitions and rallies, and we will be using #kotatuakotakita- so stay tuned to our feed on facebook and instagram!
If you have any ideas or are simply deeply passionate about making change in Kota Tua, feel free to email us at firstname.lastname@example.org. If you are a corporate firm, we would like to invite you to work with us, whether it is through sponsorship or advertising. The easiest thing that you can do is to start a discussion about Kota Tua, and be sure to tell us about it! We are looking forward to working with you.
Meet the team
Hugo Leo -- Founder, Kota Tua Project
Quanika Aolani -- Media Director, Kota Tua Project
Davin Arianto -- Marketing Director, Kota Tua Project
Al Aris Chungiarta -- Marketing Director, Kota Tua Project
Kezia Maharani -- Public Relations Officer, Kota Tua Project